About Us & Our Products

At 44 Fish, we create outstanding graphic t-shirts with a heart for Florida. All little about us; from the tip of the panhandle to the southernmost point of Key West, we love our home state. We want you to feel that warmth! There’s a lot to see and do here. That’s why our slogan is “Catch Florida!” Stay dry or get wet—take in all that Florida has to offer.

 A big part of our Florida experience is rooted in the richness of our Greek-American heritage, so you’ll also find T-shirts reflecting Greek culture.

 Our shirts are made out of soft jersey from 60% combed ring-spun cotton and 40% polyester. This fabric stands up to consistent wear and wash but still has that super-soft feel. It’s the kind of shirt you won’t want to take off!

Our Fish Tale

George’s family has its roots in Florida, specifically, Tarpon Springs—the small town on the Gulf Coast that, from its earliest days was known as a winter retreat for northern visitors. At the turn of the 20th century, Tarpon Springs would become the epicenter of commercial sponge fishing through the “hard-hat” method used by Greek immigrants who, upon settling, also brought their faith, traditions, and culture. George grew up steps from the Sponge Docks with an early inclination for the sights, sounds, and aromas of activity there. That sense has always remained.

Melissa’s family moved around and traveled a lot while she grew up. They finally settled in and called California home (another state with lots of sunshine!). In her many travels, she developed a strong aversion for cheap souvenirs and appreciated things that had more of a local-origin story. Hmmm. Sounds like that might’ve led to something. And during a visit to Florida someone told her, “Once you get Florida sand in your shoes, you’ll be back.” It turned out to be prophetic.

George and Melissa’s paths crossed—in Massachusetts, actually. They would fall in love, get married, and be blessed with a son. As the years passed, the family began to conceptualize a business that would offer quality, stylish products worthy of the town and state they call home—and that’s how the idea of 44 Fish was born.

Fast forward to the present and, in every way, we are now a family-run company—yes, even our pre-teen son loves helping out. And we invite you to join us in our mission to encourage all to “Catch Florida” —a slogan that not only means enjoying the sunny climate, amazing natural resources, and attractions that draw millions every year; but also to recognize the incredible people that live, work, and visit here.

What’s in a Name?

“What does 44 Fish mean?” It’s a question we get all the time! The name derives from two elements with deep-rooted associations from George’s early childhood:

Forty-four was a favorite number, worn by a star running back at Tarpon Springs High School in the early 1970s. I still remember how the crowd buzzed when he carried the ball. To further solidify my fondness for the number, it was also the number of the local TV channel that broadcast many of the programs my generation eagerly watched after school and on Saturday mornings.

As for fish, well, that’s a bit less obscure. Growing up, fish were all around me—from the Anclote River, Tarpon Springs’ bayous, the flats areas near the coast, and the Gulf’s deeper waters. It doesn’t really matter where you are in Florida; you aren’t far from fish! They are majestic creatures and a large part of the state’s appeal and character.

So—we combined the number 44 with the word Fish and loved how these two words represented Florida to us in a very personal way. We also loved the sound of it! We hope you do too!